Scanalytics is the centerpiece for understanding consumer behavior in the offline world. Their flagship platform has created a new layer in the understanding of consumers in physical spaces. Through the use of its proprietary, sensor-laden mat devices and accompanying software, they build an autonomous understanding of consumer behavior to predict patterns, increase customer retention and measure in-store conversions. Their platform monitors the organic patterns of behavior in a passive and unobtrusive manner that does not require trade-offs with the consumers.