Author: Luke Summerfield
Date: April 23, 2014
As marketers we have to run down this fine line of collecting as much information from leads as possible while not scaring them off by asking too much. However, there are some tools you can use to help gain more information while not scaring your leads.
Docalytics is a content-hosting platform that allows you to place turnstile, in-content lead capture forms and delivers powerful marketing insights. Think Wistia but for content instead of video.
In Docalytics you are able to add in optional or mandatory gates directly in your content that the reader can fill out as they go. The fact that they are already reading and engaged with the content makes the likelihood they will answer a few questions along the way much greater.