6 Ways to Supercharge Your Content Marketing Offers

Author: Luke Summerfield
Publication: ClickZ
Date: April 23, 2014


As marketers we have to run down this fine line of collecting as much information from leads as possible while not scaring them off by asking too much. However, there are some tools you can use to help gain more information while not scaring your leads.

Docalytics is a content-hosting platform that allows you to place turnstile, in-content lead capture forms and delivers powerful marketing insights. Think Wistia but for content instead of video.

In Docalytics you are able to add in optional or mandatory gates directly in your content that the reader can fill out as they go. The fact that they are already reading and engaged with the content makes the likelihood they will answer a few questions along the way much greater.

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Software startup picked for Google’s Demo Day

Author: Katharine Grayson
Publication: Minneapolis / St. Paul Business Journal
Date: February 24, 2014


Document-management software startup Docalytics will attend a Google Inc. Demo Day in April, after winning a competition hosted by co-working space CoCo.

Businesses use Docalytics’ software to share PDF documents like white papers and see how prospective customers interact with them. The software can generate a heat map revealing which part of a document people spent the most time reading

The Minneapolis-based company raised about $319,000 in capital during the fourth quarter from Confluence Capital Partners, gener8or and CSA Partners.

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B2B startup Docalytics is going to Google for Demo Day

Author: Jeff Pesek
Publication: Tech{dot}MN
Date: February 21, 2014


Docalytics will be pitching at Google for feedback from a panel of investor judges, including Steve Case & MG Siegler. Raising capital is not out of the question. Runner-up Kidizen will enter a wild card pool and still has a shot at joining Docalytics between now and April. Pitches were also given tonight by OMG Transit, Apruve, and Nexting.

“We appreciate the opportunity provided by CoCo and look forward to representing Minneapolis,” Carothers said. “Absolutely thrilling,” CoCo co founder Kyle Coolbroth added.

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