Tracking Your Trade Show: New ways to evaluate and improve your meeting

Author: Michael C. Lowe
Publication: Meetings and Conventions
Date: August 01, 2013


For show organizers interested in tracking attendee movement in specific areas, Madison, Wis.-based Scanalytics has created pressure-sensitive floor mats that can determine if someone is standing on them and for how long. FreemanXP recently used the floor-sensing technology to determine if attendees at a health-care association’s annual meeting were using pricey touchscreen kiosks to help them find sessions or locate areas around the convention center. The association had created a mobile app for the meeting and wanted to know if the kiosks were worth the expense.

The answer was an overwhelming yes. Not only were the kiosks getting five or six times more hits than organizers thought, some kiosks were so popular that they were never unoccupied for more than two minutes at a time.

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