Your Brand Hear: How Music Agencies of Record are Shaping the Sonic Identities of the World’s Top Trademarks
Author: Eric Sheinkop
Date: June 30, 2014
Music Dealers is the first company to be appointed Music Agency of Record for some of the world’s most respected and creative brands. Earlier this year, The Coca-Cola Company introduced Music Dealers to 142 of their above-the-line creative agencies around the world. This move came after Music Dealers worked with Coke’s global brand teams to identify the right music to properly reflect the personalities of the brands. Fanta looks and tastes the same everywhere in the world, but the sound of the brand has come down to the personal taste of the local team. We needed a way to create more consistency and use every opportunity we have to create strong connections with consumers.