Gener8tor Grad OpenHomes Raises Seed Funds to Grow Staff, Launch App

Author: Jeff Engel
Publication: Xconomy Wisconsin
Date: May 21, 2014

Madison, WI-based OpenHomes, a startup that helps people buy and sell homes online, has raised $180,000 in seed funds that will help it expand staff and develop a mobile app, the company said today.

Investors include Milwaukee-based CSA Partners, Oshkosh, WI-based Angels on the Water, Wisconsin startup accelerator Gener8tor, and individuals including Mark Bakken, CEO of Madison-based Nordic Consulting. OpenHomes went through Gener8tor’s program last summer. It technically closed the seed funding round in December, but made the announcement today, as it seeks additional investment from BrightStar Wisconsin Foundation and prepares to hire more staff, OpenHomes founder and CEO Kelda Roys said.

Click here to read full article


Online and mobile food ordering service expands into Knoxville

Publication: Knoxville Daily Sun
Date: April 26, 2014


MADISON, WI – EatStreet, an online and mobile food ordering service with over 5,000 restaurants nationwide, has begun partnering with local restaurants in the Knoxville area. The service — a favorite of college students, families, and working professionals alike — makes online ordering simple and affordable for restaurants and their customers.

Click here to read full article

6 Ways to Supercharge Your Content Marketing Offers

Author: Luke Summerfield
Publication: ClickZ
Date: April 23, 2014


As marketers we have to run down this fine line of collecting as much information from leads as possible while not scaring them off by asking too much. However, there are some tools you can use to help gain more information while not scaring your leads.

Docalytics is a content-hosting platform that allows you to place turnstile, in-content lead capture forms and delivers powerful marketing insights. Think Wistia but for content instead of video.

In Docalytics you are able to add in optional or mandatory gates directly in your content that the reader can fill out as they go. The fact that they are already reading and engaged with the content makes the likelihood they will answer a few questions along the way much greater.

Click here to read full article

National Restaurant Association and EatStreet Release Online Ordering Guide

Publication: Travel And Tour World
Date: April 18, 2014


The National Restaurant Association and EatStreet have released a free educational guide focusing on online ordering and emerging restaurant technology trends. EatStreet, an online and mobile food ordering service based in Wisconsin, is helping over 5,000 restaurants build out or improve their online ordering platforms.

“Consumers are increasingly relying on technology when choosing a restaurant,” said Phil Kafarakis, Chief Innovation and Advancement Officer for the National Restaurant Association.  “Restaurants should capitalize on this momentum and provide innovative online menus that enhance the customer experience for diners ordering online. We are excited to work with a company like EatStreet that is providing restaurants and their customers the full mobile to table experience.”

Click here to read full article

Madison start-up EatStreet raises $6 million from investors

Author: Kathleen Gallagher
Publication: Milwaukee Journal Sentinel
Date: April 7, 2014


EatStreet Inc., a Madison company that supplies restaurants with software for handling online orders, has raised $6 million from outside investors in its latest funding round.

That brings the total amount the company has raised from outside investors to $8.65 million, said Matt Howard, EatStreet co-founder and chief executive.

EatStreet will use the money to enhance features on its iPhone and Android apps, improve its online food court, build mobile-optimized websites for customers and pioneer new digital marketing initiatives. An online food court allows people to type an address and find restaurants near them.

“I want to prove to the country that you can grow a very successful start-up here in Wisconsin,” Howard said.

New investors in the funding round are CSA Partners, the fund started by Milwaukee County Executive Chris Abele, and Silicon Valley Bank.

Click here to read full article

Following GrubHub IPO, Online Food Ordering Platform EatStreet Raises $6 Million

Author: Sarah Perez
Publication: TechCrunch
Date: April 7, 2014


EatStreet, an online and mobile food ordering service which initially gained traction by targeting secondary markets across the U.S., has now raised an additional $6 million in Series B funding. The round included participation from Series A investors Cornerstone Opportunity Partners, Independence Equity, Great Oaks Venture Capital as well as from CSA Partners, Silicon Valley Bank, and other angels.

Click here to read full article

Software startup picked for Google’s Demo Day

Author: Katharine Grayson
Publication: Minneapolis / St. Paul Business Journal
Date: February 24, 2014


Document-management software startup Docalytics will attend a Google Inc. Demo Day in April, after winning a competition hosted by co-working space CoCo.

Businesses use Docalytics’ software to share PDF documents like white papers and see how prospective customers interact with them. The software can generate a heat map revealing which part of a document people spent the most time reading

The Minneapolis-based company raised about $319,000 in capital during the fourth quarter from Confluence Capital Partners, gener8or and CSA Partners.

Click here to read full article

B2B startup Docalytics is going to Google for Demo Day

Author: Jeff Pesek
Publication: Tech{dot}MN
Date: February 21, 2014


Docalytics will be pitching at Google for feedback from a panel of investor judges, including Steve Case & MG Siegler. Raising capital is not out of the question. Runner-up Kidizen will enter a wild card pool and still has a shot at joining Docalytics between now and April. Pitches were also given tonight by OMG Transit, Apruve, and Nexting.

“We appreciate the opportunity provided by CoCo and look forward to representing Minneapolis,” Carothers said. “Absolutely thrilling,” CoCo co founder Kyle Coolbroth added.

Click here to read full article